The rise of new web-based technologies, combined with a transformation in consumer attitudes, has created dramatic changes in the way people interact with the digital world, presenting new challenges - and opening up new opportunities - for companies to connect with and market to consumers. In this new environment, there's more competition for consumer attention as traditional forms of advertising have become increasingly fragmented and less influential. At the same time, consumers are more savvy, discerning, demanding and less likely to be influenced by conventional top-down branding and marketing methods. In order to thrive in this changing landscape, companies must reconsider how they build and manage their brands across all avenues of communication, both online and off. Of particular importance will be the ability to understand and create a presence in new, emerging digital outlets, including social media.
Social media are online communities in which users generate and control content by sharing written and digital information about their common interests. Popular social media sites include Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram, Vimeo and Google+. In today’s social media environment, business reputations are being defined by consumers themselves through opinions, reviews, ratings and blogs. With the majority of online users now engaged in social behaviors, there’s little doubt that social media will continue to exert increasing influence on consumer decisions and brand trust.
How can companies influence online conversations about their own brand when social media sites are controlled by consumers? That’s where Internet Inspirations® can help. With more than a decade of experience in online marketing, our experts understand how a company can use social media to build brand awareness, generate positive news, and complement their traditional advertising and marketing efforts. We can also help you customize your social media pages so that the design is fully integrated with your branding strategy. Our creative and compelling designs will echo your branding throughout your entire social media network, from Facebook and Twitter pages to your own channel on YouTube.
You can have millions of fans, but if no one is interacting, then who is really listening. We take the time and passion to continuously analyze content and develop strategies catered to your brand's success on
Engage fans and increase your brands trust & authority with creative, strategic and unique social media content.
Utilize the most popular & influential social media sites to further your brand engagement, highlight your products and gain customer trust.
Define the R in ROI. Measure Return on Investment from your social media channels and understand what makes the numbers go up & down.
Improve search traffic to your site with high-quality content and your very own personalized, branded blog.
Contact Internet Inspirations® today to find out how we can help you intelligently develop, manage and track a successful social media strategy for your business