Mobile devices can no longer be ignored. Technology is moving at a faster pace than ever before, and users expect your website to keep up with their expectations. Websites that do not function properly across diverse devices can lead to lost web traffic as users who experience a poor site experience are likely to never return. As visitor expectations continue to rise, your business must remain ahead of the current trends and responsive design can help to ensure you are delivering a website that functions quickly and delivers the information your visitors are looking for.
At Internet Inspirations®, we build responsive websites that are both user and search-engine friendly. Our team of dedicated web developers ensure your website displays beautifully and remains fully-functional across all devices.
Responsive web design maintains the look and feel of your website across different screen sizes and devices, to clearly communicate to, engage and educate your visitors. Responsive web design allows users on any device, including desktop, smartphone or tablet, to have the same experience. Unlike traditional mobile sites, a responsive website will deliver your site on the same URL as your desktop site, eliminating the need to update two separate websites. But while your website is delivered with the same URL and content, strategic web developers can implement a system where the structure may vary slightly to leverage a seamless and lightning-fast user experience.
Google’s core algorithm recommends responsive design, furthering the importance to make the switch to maintain optimal SEO. While responsive and mobi websites have their pros and cons, Google maintains a strong preference of websites utilizing responsive web design. Content that lives on one domain makes it much easier for the search engines to crawl and for users to share and interact with consistently across platforms.
As smartphone and tablet use increases, so does the demand and importance of mobile-friendly websites. It is not unlikely for your website to be frequented by the same user multiple times on different devices. If a user does not see the same information on one device that he or she saw on another, perhaps because you decided to eliminate it, you run the risk of losing out on potential conversions. Furthermore, over half of today’s internet users have claimed they are more likely to purchase from a mobile-friendly website. Responsive web design has many benefits, including:
In the past, companies could get by with as little information as possible on their mobile website. Now, visitors anticipate your mobile website to have all the key features and content your desktop site contains. Viewers want the full experience of a desktop site on their mobile device, eliminating the need to switch to a desktop computer. This includes a user-friendly navigation, functional forms and buttons, engaging and informative content and a display that fits and resizes to each individual device.
Whether you're interested in re-designing a brand new site, or turning an old site into a mobile compliant, responsive design, we can help. Internet Inspirations' team of Web Programmers test every device, operating system and browser to ensure your website functions flawlessly.
Contact Internet Inspirations® today to find out more about how we can intelligently design and develop an outstanding custom website for your business.